Your full name: Dr.G.Rameshkumar
Company & Job Title: MSME Bharat Manch – Powered by RupeeBoss Financial Services Pvt Ltd, Director General.
With 2 decades in the BFSI industry having served reputed brands like Indiabulls Group & MFGlobal in the Capital Markets; Muthoot Fincorp Ltd – flagship company of Muthoot Pappachan Group at a Senior Management role as an Intrapreneur in the Gold loan industry and MSME Sector, I started my Entrepreneurship journey after pursuing Strategic Management Programme from IIM -Ahmedabad, build Worlds Only Aggregator platform for Solutions & Services under One Ecosystem in the name of Yurja under the banner SSLR Consultancy LLP in 2019.
Post Covid, I had to come back to the Corporate World and join hands with Mr.PN Shetty, Founder & CEO of RupeeBoss Financial Services Pvt Ltd, and launched MSME Bharat Manch similar to Yurja to support every MSMEs in the country to scale them up and assist in their Entrepreneurship journey right from Company Formation to Company Listing besides arranging 360 Degree Business Solutions for Financing, Marketing, Technology, Assistance to all the 600+ Govt Schemes launched by the Ministry of MSME, Govt of India, Coaching, Consulting & Training, etc., besides fostering Entrepreneurship to Youth -MBA Students, Women, Farmers, Poor including Differently abled – Divyangs to make them Independent & Self -Reliant.
Current role/Position?
Joy of Giving has been my Principle and go all out to support any divine soul who reaches out to me for help and support. Today, at Ruppeeboss Financial Services, we are one of the leading National Loan Distributor for all kinds of Loans from across 100+ Banks & NBFCs in the country, be it Unsecured Business Loan without collateral, Personal Loan, Secured Loan – both Home Loan & Loan against Property, Working Capital, Gold loan, Car loan, Loan against Shares, Mutual Funds & Insurance too as low as 1 lakh to 1000 Cr., without charging them and that too FREE Door-Step Service.
Today loan disbursement is not considered as a Sale, but more of supporting and helping the Customers, especially MSME Business Owners who are literally struggling from pillar to post.
Influenced By
From the very childhood, my parents both my father Late. Shri. P N Ganeshan & my Mother, Smt. Vasantha Ganeshan has been my inspiration and strength who have taught me Values, Manners, and Discipline and made me Independent to be on my own at a point in time. Besides my parents, I have been spiritually blessed by Her Holiness Mata Amritanandamayi ( Worldwide known as AMMA ), my Spouse Shyne who has also been my Strength in every challenging time, both my daughter Sharanya and Lavanya, who brings great happiness in my life daily.
Special mention of my Coach – Mr. Jeroninio Almeida (Jerry) who is one of the International Inspirational Speaker & Coach in Entrepreneurship & Leadership; Shri. Thomas John Muthoot, Chairman of Muthoot Pappachan Group, with whom I worked closely for a decade and learned every aspect of Management across each function be it Sales & Marketing, HR, Operations, Technology, Administration, Team Management & course new Branch Expansion & Management.
What key difficulties have you experienced, and how did you work through them?
The biggest challenge for me in my life was when I moved from Muthoot Group and started my new Entrepreneurship journey single-handedly without raising any funds from Private Equity, purely through Bootstrap. I went through all the challenges to get my company formed, set up my website, building my team and while I was to expand further, COVID gave a big blow.
However, I had to again start from ground zero, but withstood all the challenges and went ahead to build the Yurja Model with an optimistic mind, as I have always been a performer for the last 25 years in my early corporate stint.
What key learnings stand out from your career path?
A lesson that I have learned is that every Entrepreneur CEO or Director has to start from scratch, from the ground level only, then only you know the facts and ground realities of life and business. While you move the Corporate ladder, never ever lose track of the groundedness & be as humble as you can.,as you have to balance well with your downline team and Senior management team.
No Brains are unique, so is your team. It may take time for all the team members to understand the Vision, Mission & Values of the Company. Spend enough time individually to explain, nurture them, and get them aligned with the Corporate objectives & Founders’ Mentality.
Be very ambitious and aim to take up a Senior position in the Company. Believe in the Law of Attraction and Manifest, what would you wish to achieve in your life both personally & professionally?
The primary challenge for brands
See, today is the era of digitization and every organization has to mandatorily have their presence by first having their smart website, Running their Campaign in all Social media viz. FACEBOOK, LINKEDIN, INSTAGRAM, TWITTER which is X now. besides Whatsapp Business for marketing.
There are also Virtual Expo by companies like Ablifree, where you can display your products and services that can reach 140Cr + Indians as well as Internationally. Thus, the challenge is for those Brands who are yet to enter the Digital space and are continuing the traditional methods.
How your services, product, or solution can help to resolve the pain points of your customers?
Today the biggest pain point for an MSME Business Owner is Access to Credit, Marketing support & Technology support besides all other functional requirements etc.
The Ministry of MSME under the Govt of India has launched more than 600+ Schemes & Subsidies for MSMEs, however, 99% of the MSMEs are still not aware of any of the schemes and even if they know, they may not know who should be contacted.
At RupeeBoss, we offer Free Doorstep Service to all the MSMEs Pan India, as we have an in-house Sales Team of more than 400+ Relationship Managers and we meet an average of 500+ MSME Business Owners on a daily basis to offer all 360 degree Business Solutions under 1 ecosystem platform. EVERY MSME is entitled to have their MSME MAGIC LINK , which remains handy with them for any Solutions Lifetime
Sharing the MSME MAGIC LINK 👇
Your activities in Free Time
I never have Free time. Since this Model is a unique copyrighted Business Model, both myself & Mr.PN Shetty are very passionate about building a robust system of Solution Seekers, Solution Providers, and Solution Ambassadors, and with our Feet on the Street Team, we want to reach 7Cr+ Registered MSMEs pan India on war footing to offer and support them will service especially Loans + Insurance + MSME Offerings. I urge every MSME Business Owner should try exploring the MSME Magic Link. 👇
Your guidance for aspiring entrepreneurs
My only advice to any Aspiring Entrepreneur is to identify your Product or Services that can bridge the gap or a particular problem statement based on the specific industry or sector, that would bring a huge transformation for society at large besides focusing on the Value that you are bringing rather than focussing on Valuation.
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