Name: Mr. Saurav Agarwal
Company & Job Title: Founder and CEO of “PromotEdge”
LinkedIn Profile: https://www.linkedin.com/in/saurav-agar/
About your Professional Journey
My journey has been focused on helping businesses grow by leveraging the unique intersection of marketing, business development, and my educational background in finance. This powerful mix has enabled me to assist various businesses in scaling new heights. My interest spans multiple industries, driving me to explore innovative marketing solutions that cater to diverse market needs. My passion for nurturing growth and development in the business landscape has been my guiding light.
Current Role/Position
At PromotEdge, we’re creating a paradigm shift, especially for advertising professionals who felt Kolkata was not conducive to building a career in this field. My vision extends beyond being the proprietor with limited knowledge and skills; I aim to transition PromotEdge from a person-driven to a process-driven entity. This evolution is designed to attract the best talents in the industry, allowing them to contribute significantly and collaboratively towards our shared goals.
Who has influenced you the most in life and why?
My grandmother has been my greatest influence. Her dedication to making me stand on my own, be honest (though not necessarily the smartest), and hustle in the face of adversity has shaped my character and approach to both life and business.
The biggest challenges you have faced in your life
Balancing my professional and personal life, along with helping my colleagues find their own balance, has been a significant challenge. Overcoming my nature as an opportunist and learning to say no were pivotal moments in my growth, allowing me to focus on what truly matters.
What lessons have you learned from your professional career?
The importance of continual learning and adaptation cannot be overstated; it’s essential to remain relevant in a rapidly evolving market. Moreover, trust is a valuable commodity and should not be expected from everyone. These lessons have fundamentally shaped my approach to business and personal relationships.
Biggest Challenge for Brands
The greatest challenge lies in adopting the right mindset. Brands must be willing to listen to their agencies, embrace experimentation, and understand that marketing is an evolving process with its highs and lows. Being active and available on digital platforms is not just about presence; it’s about meaningful engagement.
Solutions for Customers
Our solutions are tailor-made to meet our clients’ unique needs, blending creativity with a solid marketing acumen. We’re not just about hyper-creativity; we’re marketers at heart, focused on delivering results that truly make a difference.
What do you do in your free time?
I enjoy meeting with young people to understand their perspectives and learn from them. Traveling and meeting new people, and learning about their cultures and lifestyles, enriches my understanding of the world and inspires me in my work.
Advice for Aspiring Entrepreneurs/Chief Officers
Embrace failure as part of your growth journey. Don’t shy away from taking calculated risks, and always stay true to your vision. Persistence, resilience, and a willingness to learn from every experience are your greatest assets.
