Having a reliable marketing team is every company’s dream. In accordance with their duties, marketing has an important role in product sales targets. Why because as explained in the previous article, marketing has the function of finding, getting, retaining, and multiplying consumers, and controlling the market
Then, how do you become reliable marketing? Here are the tips
Create a Marketing Strategy
One of the marketing strategies is through promotion. Product promotions that are carried out can attract customer interest. For example, by providing discounts, offering various bonuses for purchases above average, adding lucky draws at special events.
In addition, it held several promotional activities that involved consumers as participants. For example, is the main sponsor of happy bicycle activities, healthy walks together, and other events.
Define Target Consumers
Also, determine the target and market segmentation between products and consumers. For example, a product is suitable for what level of consumers. By knowing the target consumers, it will make it easier to make marketing strategies.
Examples of target consumers include the youth community, specifically for women, or the general public who come from the upper-middle class or the lower-middle-class supermarket Bangunan.
Understanding Consumer Behaviour
After deciding on the target market, make sure you market your product or service to the right target market. Therefore, a smart marketer must first identify the behavior of the consumers you are targeting to find out their interests and needs.
Mastering Product Knowledge
In order for buyers to be interested and confident in buying the products you sell, you need to convince them by providing complete information about the product kegerator.
Knowing all the information about the products or services offered can indirectly help you to convince potential customers.
The reviews that must be submitted include product advantages, uses, quality, and product prices to potential consumers. The goal is for them to be more confident in choosing the product or service you offer.
Evaluation
It is important for the marketing team to evaluate after the product is sold in the market. Evaluation can be done based on the results of consumer response research.
Customers respond differently to the products or services we offer. If the customer is satisfied with your product or service, include the response as tangible evidence to strengthen the superiority of the product offered. However, if the consumer response is unsatisfactory, use it as evaluation material for you to achieve better results in the future.
Know your market or market share
In what segment do you want to market the product or service, and who is your target audience? Make sure you are selling your product or service to the right people.
Have a good appearance
You never know where and when you will meet your prospective clients. The first impression will be seen from your appearance. Give a good and convincing impression when the target sees you, because, with your appearance that looks neat and convincing, your target will judge that the product or service offered is of good quality.
Create enthusiasm within yourself
Creating enthusiasm takes effort and hard work, intentionality, and action. Enthusiasm is an action or action not just an idea. So try to realize what you have aspired to.
Record testimonials
Your clients are satisfied with the products or services you sell, record their testimonials. A testimonial is very meaningful as proof of the superiority of your product. They may say things you never thought of.
Struggle with reality. Marketing world is a world full of competition, in any case, therefore you must have a very strong mentality. The offer you submit is not always acceptable to the client. Rejection is a natural thing in the world of marketing, so it takes extra patience and mental resilience. Staying consistent in your work and never giving up is the key to your success.
