Name: Mr. Souvik Jana
Job Title & Company: Founder and CEO of “Fliqaindia”
Linkedin Profile: https://www.linkedin.com/in/souviktheceo/
About Your Professional Journey
We started our journey in Kolkata in the year 2019 as a Professional wedding photography team. Gradually FliqaIndia is making footprints in other sections like Event management, Graphic designing, Website development, and helping other brands to grow in this competitive market. We have a team of experts for different types of Photography, Cinematography, Graphics, and Web development who is always ready to help you in your every creative step.
About Your Company “Fliqaindia”
Fliqaindia is going to be bootstrapped for Photography and Videography in upgrading tourist spots. Photography is one of the trending topics in India right now and recently it is a boom. Good photography is not available everywhere and the price is too high. For that reason, common people cannot afford it. In addition, a big problem is that photography at a reasonable price is not available everywhere. Major city means metro cities where only you can find good photography but the price is again very high.
In India, so many popular tourist spots are available but there is none of the good photography studios available. People who want to spend his/her holidays and create some memories in tourist spots but can’t. Because a good camera is as expensive as well as not everyone has knowledge about photography. Photography Companies in major cities are working with weeding or portfolio shoots and if you get premium, photography, and videography, the average price is 1.5 L to 2 L, and so on. If we cover all the growing tourist spots in India and a good number of people are coming in it will be best for people to come here to enjoy and create some unbelievably sweet memories.
If we cover all the growing tourist spots all over India and provide premium photography at a very low price, it will be very helpful to common people. The same People are not interested in repeat photography for the same place and in tourist spots, new people are coming rapidly. Repeated people are fewer and we are not only dealing with tourist spots but also focusing the weddings, etc. Here the number of customers is very high so we can provide photography and videography for a very minimum price. Common people will be helped by this.
USP Of Startup
We are focused on delivering service with quality work, on-time delivery, and the best price in the market. Besides that, the USP is “Tourist spot Photography” which has been started in three locations (Mandarmani, Tajpur, Digha) till now, and got a very good response on it. The features of “Tourist spot Photography” are as mentioned below. Accessibility of high-quality photography coverage in any tourist spot in India. Best price compared in the market with customized services. Hassle-free booking experience One-day delivery (Get photos to be done within 24 hours). Lifetime digital access & one-year free backup.
Unique Idea
In the realm of vacation planning, where we weave the tapestry of our cherished memories, there’s a common challenge: finding an instant assistant to capture those precious moments, be it photos or videos, and have them delivered promptly before checking out at the tourist spot. FliqaIndia has the answer – Tourist Spot Photography. We offer top-notch photography services, hassle-free bookings with precise time slots, an array of props and gear, and, most impressively, we deliver your memories within just 12 hours of the shoot at any tourist spot in India, all at competitive prices. Join us, and let your memories shine brighter than ever with FliqaIndia.
What Problems You Faced In the Market
For the last few years, the creative field has become a great marketplace for B2C & B2B segments while talking about quality, security, value for money, and hassle-free experiences. Here are some points that we faced in this unorganized market.
- While talking about Photography everyone depends on face value, not on a brand or company.
- Photography and Videography are so sensible that security is the most important thing here, while no one commits at the service time.
- Availability in tourist place photography where anyone can memorize their moments and capture them for a lifetime, which is unavailable all across India.
- Lack of availability of quality photographers in all metro cities. Value for money is flexible according to the location.
- Lack of visibility in digital platforms and online portals.
- All creative industries based on services are not focused on delivering knowledge or content that makes expert professionals.
Solution For The Marketplace
From the market analysis, customers faced insecurity from booking to timely delivery in this domain. Here we find some solutions for it.
- A platform of combined photography, videography, graphics, and motion graphics-related work, which helps customers find out ALL IN ONE place for creative work.
- FliqaIndia assures security from booking to final delivery experience in this field (GST bill, project & task report, digital payment, etc)
- FliqaIndia initiates Tourist Spot Photography that includes beaches, hill stations, historical places, etc which is hassle-free, faster, and accessible for everyone.
- Assures every metro city is accessible with Fliqa Associate at a fixed price and quality terms.
- We are working and upgrading Online and Offline as well as to keep in quality work, on-time delivery, and the best price in the market.
- Aside from service we are on to provide Courses and tutorials that can be accessible for all and make them upgraded to their profession.
Target Audience
The number of domestic people engaging in Indian Tourist spots is on a hike. According to the report from Statista it got 4x in just 13 years from 2010-2023. If we target up 1 out of 10 customers then it becomes a billion-dollar Tourist Spot Photography Industry. And while talking about the Photography Industry here it comes to the result for the different sectors eg. Wedding, Pre Wedding, and Stock Photography to Portfolio which is highly demandable and costly.
Working in creative fields gives freedom to be connected with a wide range of customers such as given below:
- We are focusing on unmarried couples, bachelors, college friends, corporate people, and foreigners in the B2C segment.
- In the B2B segment Event Planner, a Makeup Artist, a Jewelry shop, and DJ as a Vendor Partner.
- In large tie-ups there are Government Tenders, Small & medium businesses, and Startups.
