Sanu KP’s journey from humble beginnings to becoming one of the most successful business vloggers in India is a story of unwavering dedication and perseverance. He faced numerous challenges and setbacks but never let them deter him from his entrepreneurial dreams.
Hailing from a below-average family, Sanu’s early life was marked by hard work and determination. He worked long hours in various jobs, including as a bakery assistant, cashier, and delivery boy, all while pursuing his career. His relentless pursuit of higher education, including +2 distance engineering, a bachelor of arts degree, and an MBA through distance education, exemplifies his commitment to self-improvement.
Sanu’s entrepreneurial journey
Sanu’s entrepreneurial journey began with blogging during his college days, and despite initial failures, he continued to work hard. He co-founded Indian Online Media in Calicut, which unfortunately failed due to a Google algorithm update. However, he didn’t give up and started making money by selling websites on Flippa.
Sanu’s resilience is evident in his next venture, Full House Labs Pvt Ltd, which he eventually moved to Startup Village Ernakulam. Even when faced with financial difficulties and rejection from finance companies and banks, he pushed forward.
His determination led him to seek opportunities abroad, even though he faced visa rejections for the US and UK. Eventually, he secured a business visa for South Africa, where he started selling street footwear with a local Indian named Irfan. Despite a tragic incident involving a friend’s robbery and death, Sanu continued with his work and found a job as a manager with Africa’s 4th largest retail company.
Sanu’s journey was not without danger, as he faced a near-death experience when his working showroom was robbed at gunpoint. Nevertheless, he persevered, joined the Elite Bread Company, and eventually returned to India for his marriage.
Visa issues prevented him from going back to South Africa, but this setback didn’t deter him. He worked as a district manager for an automobile company and continued to chase his dreams.
About TeamTech Media Pvt Ltd
Sanu’s ultimate leap of faith came when he started his own company, Teamtech Media Pvt Ltd, despite lacking the funds to sustain it. He worked tirelessly, often sleeping only 4-6 hours a day and handling everything on his own during the night.
TeamTech Media Pvt Ltd started as a used car vlog, and Sanu recruited employees who initially had no knowledge of editing. He hired his college mate, Jithin, as a cameraman, and the company grew steadily. During the COVID-19 pandemic, he made the life-changing decision to quit his job and focus on the business full-time, which paid off tremendously
Teamtech Media Pvt Ltd soon became the #1 auto digital media company and used car review channel in Kerala, with a remarkable turnover of 50+ crore. Sanu’s success extended to business vlogging, where he reached 500k followers, and his company became the #1 automobile digital marketing company in Kerala.
Today, Sanu KP is driving a Mercedes Benz and pays 6 million+ rupees taxes 22_23 FY, demonstrating his remarkable journey from a struggling entrepreneur to a highly successful business figure. His story is a testament to the idea that with unwavering determination, hard work, and a passion for one’s dreams, even the most challenging obstacles can be overcome.
Sanu KP’s journey is an inspiration to all aspiring entrepreneurs and serves as a reminder that success often arises from resilience, innovation, and the willingness to face and conquer adversity.
What major obstacles have you faced, and how did you manage to overcome them?
I faced many failures, I wanted more hours in a day, last 8 years I never slept more than 6.5 hours
What has your professional experience taught you?
Stick to your passion if we have a strong desire one day we will be there
Who has been your greatest influence, and why?
In my home my father & brother support me but my father knows my passion he supported me a lot to growth but he has limitations because a small house is only an asset
Any insights for those aiming to step into the role of an entrepreneur or chief officer?
Stick to your passion and make maximum effort to learn more than your competitor.
What solutions do your services offer to resolve your customers’ pain points?
Competitors far away Now, the company is going to launch another product which is named keracars.com, helping to effortlessly sell customers’ vehicles in the right place its used car bidding platform will launch in January.
Name: Sanu KP
Job title: CEO
Company: TeamTech Media Pvt Ltd
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