Starting as a Technical Architect in one of the Big 4s I ventured into the crazy world of Marketing in 2011 along with forming my first venture MAGNE Consulting. Bootstrapping MAGNE for 6+ years we had the privilege of working with some of the big names in the industry and subsequently MAGNE was acquired by a Tech major MaxMobility and UrsDigitally was formed. In my current avatar as CEO of UrsDigitally, I am not only responsible for the P&L but also function as Marketing Strategist and Key Account Manager for Big Ticket clients like Tata, Godrej, Captain TMT, etc.
Who has influenced Mr. Mitul Das the most in life and why?
I have been influenced by different people at different stages of my life but at a very early stage, I used to imitate my cousin Gautam, who is an alumnus of IIT–IIM and brings Out Of the Box thinking in the smallest things of life.
The biggest challenges Mr. Mitul Das has faced in his life
Coming from a very small township in Uttar Pradesh It has been a long journey to reach a stage where I manage a Digital Transformation agency servicing clients globally. The challenge has been to constantly remind oneself that there is a long way to go and that whatever has been achieved so far is just a milestone.
What lessons you have learned from your professional career?
The mantra to long-term success is 3A (Accountability, Attitude, Aptitude) and it is important to constantly explore new dimensions. The way the current landscape is changing and digital influence is growing it is imperative to conduct constant research and exploration to come up with strategies and solutions which are aligned with core business goals.
What do you see as the biggest challenge for brands in the digital space?
Alignment to business goals, balancing creativity with project governance, and real-time analytics-driven marketing strategy are some of the key challenges for the top CMOs & agency owners in today’s Digitally Disrupted ecosystem.
How your product/solution can help to resolve the pain points of your customers?
We are a Strategy First Agency ensuring that before embarking on the marketing journey there is a collaborative signoff on the core KPIs and an actionable plan with defined checkpoints. This ensures a research-guided execution and auto-correction enable the Digital Program to bring holistic growth.
What do you do in your free time?
Puzzle Solving, preparing for my PhD Course Work, and Spending time with my son are some of the things that I like doing in my free time.
Do you have any advice for those who want to be an entrepreneur/chief officer?
Entrepreneurship is all about your ability to create profitable business models, acquire and manage talent pools, design and manage Sales Channels, and most importantly have the guts to face failures and still think BIG.
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