The introduction of responsive web design (RWD), a system that allows a website to adapt to the size of the user’s screen, be it desktop, iPad, or laptop, is one of the most intriguing advances in web design company. Its application in the creation of mobile-friendly websites has been the major gain. This means that consumers will be able to have a continuous experience without being redirected. The main conclusion is that responsive design will always be required as long as multiple devices for browsing are available.
More individuals are searching for information from their tablets and mobile phones as we go into a world where Smartphones and tablets are beginning to rule the roost in terms of connectivity. In this case, responsive design plays a significant role in terms of SEO. The concept of mobile has always been difficult to grasp in the realm of SEO. Yes, everyone wants a mobile site, but how do you go about getting one? Finally, Google has suggested that websites utilize responsive design because the components of RWD can help with SEO.
How does a responsive website design help with SEO?
RWD will boost your local ranking if you’re targeting local keywords. People are increasingly using their mobile devices to look up directions to local businesses. According to YELP, mobile apps are responsible for 40% of all searches. Geo-specific characteristics influence mobile search results in several ways; as a result, websites must adhere to SEO guidelines. This aid Google in recognizing your optimized site as one that is suitable for high-quality search engine placement.
If your sites aren’t displayed correctly on mobile devices, for example, mobile consumers will hit the BACK button. They’ll go back to the results and look for the one that’s the easiest to work with. Such behaviors will be flagged by search engines as a bad user experience, and your ranking in the mobile results will suffer as a result.
Duplicate content is eliminated using RWD
Webmasters that create a mobile version of a website frequently copy the content from the main site and paste it into the mobile version. In the eyes of the search engine, this diminishes the credibility of the mobile site. Also, the same material may appear in two places on the web, leading users to the incorrect version of your site. A responsively designed mobile site, on the other hand, ensures that content is only stored in one location, eliminating the issues of updating duplicate content.
Link building is aided by RWD
You should devote the same amount of time and money in developing backlinks to your site as you do with utilizing those links for your mobile site. If this is a standalone mobile version of your website, however, you’ll need to start over with SEO and link building. Any responsive site’s pages are also more likely to be shared. When you share a mobile link, it normally adjusts to match the browser. However, such links do not contain any graphics from the original site.
The efforts put in by on-site SEO are not in vain
SEO, as we all know, is time-consuming and costly. Don’t worry, though; your SEO efforts will not be useless. The mobile version of your site will benefit from social sharing and on-site SEO efforts. All of your on-site SEO efforts, such as title tags, search engine, and content-friendly URLs, Meta description, internal link structure, keywords, and anchor text, will be maintained for the mobile site.
The term “responsive design” refers to a single website that may be viewed on any device
Because a website is repeated multiple times, a search engine must devote more effort to each modification or difference. However, because there is only one website, the search engine saves time crawling each item. Instead of taking shortcuts, a responsive site will deliver all of the site’s content. This allows mobile users to access the full site and find the information they need.
RWD is Google’s Preferred Method
“Responsive website design is the best way to go,” Google argues. In the world of search engines, Google is the undisputed leader. We must pay attention to what Google says until it is supplanted by someone else. Its algorithm places a great value on user experience, and Google rewards sites that improve their users’ experiences by ranking higher in the SERPs. The average time spent on a site, the bounce rate, and social sharing are all factors that contribute to a better user experience. If these elements are addressed, the site’s ranking will improve and mobile browsers will be satisfied.
Visitors will be directed to the site they want to view via Google. If visitors are dissatisfied with your site because they were unable to discover the information they were looking for, they will return to the search engine results pages. Now Google will note that your site is not the greatest option for that particular search team. Visitors who are looking for something they already found in the desktop versions will be frustrated if your mobile site looks different from the standard size and has less content. On the other hand, if you don’t have a mobile site, most people will go to Google to discover a site that is easy to read. This increases the bounce rate of your site and decreases its rating. Visitors may now access all of the content they desire in an easily legible style thanks to RWD.
If you’re using WordPress, Genesis has a variety of responsive and professional-looking themes to choose from.
Because both Responsive Web Design and Search Engine Optimization are aimed at improving the user experience, Google expects you to give them something of value. Google wants you to focus on the users rather than the sales pitch. Google wants you to meet the USERS wherever you are, at any time, on any device. As a result, responsive design and SEO services are inextricably linked.
Please share your thoughts on responsive web design vs. Mobile sites. What other SEO advantages does a responsive design provide?