Emails are one of the best mediums of communication in the modern world. Emails have been the most relevant means of communication both business-wise within companies and with customers outside. Emails are the formal method of staying in touch in the most casual of manner.
That said, finding the right email tools that adapt to the various needs of a business can help in getting the most out of any email suite or application. APIs are one of the best methods to access the functionality of cloud-based software, and to send email API can help manifest all the various functions and functionalities.
An Email API can make use of all the different functionalities of the software solution and helps in making the job of developers and email marketers very easy.
Benefits of Email API Providers
Email providers are software suites that can invoke the functions of any cloud-based email suites and help the marketer or the developer make powerful email suites that help connect with customers using either transactional emails or contextual emails.
Transactional emails help in providing the right platform for businesses to connect with their customers. Transactional emails can offer a great many opportunities to connect with their customers, such as:
- Sign up/Subscribe to email
- Shipping emails
- A new Transaction confirmation email
- Product introduction/Offer introduction email
- OTP/Authentication email
- Log in emails
- Review and Feedback email
- Cart Abandonment email, etc
These are some of the emails that can be automated and therefore the business can simply connect with customers using these featured emails by the developers and marketers. Email APIS help in integrating essential features to these emails by automating them and making them personalized to the brand that the marketer wishes to communicate using.
Send email API offers amazing features and functionalities such as:
-
Rich Multimedia emails and messages
Email API helps provide rich multimedia messages with amazing features such as images, video, and texts and can be created using templates for the brand by the marketers. The API helps invoke all of the features that make the email interesting enough to be opened by the customer.
-
Easy connectivity with automated functions
Marketers can automate the various emails using the lists that can be created using segregated listings and triggers based on the customer’s shopping and e-commerce visiting tendencies. Marketers can use these triggers to send emails and automate the sending of emails by default.
-
Create campaigns and lists
Marketers can create lists by generating and defining certain triggers and behavioral aspects of customers such as new subscriptions, specific product customers, prospective customers etc. The marketer can then run specific campaigns for each of these lists or a cumulative list.
-
White-labeling
Email APIs can help in white-labeling by using unique business-based domain names that look professional and fancy. White-labeling also helps direct them to inboxes and avoid being marked as spam by filters on the internet.
-
Domains for various businesses
Marketers can use different domains to communicate with the same customers but use different profiles for companies that have multiple brands. The marketer can automate the use of marketing campaigns for multiple domains for the same company at a single cost.
-
Dashboard functions
Interactive dashboard functions help marketers in keeping track of the campaigns that are ongoing, paused, completed and in-depth details such as the number of open, read, clicks, unsubscribe and spam marked by customers.
