Name: Mr. Asghar Lateef
Company and job title: Founder of “Yakshore”
Little about your professional journey
We had a diverse and enriching professional journey, Yakshore! Starting with a BBA, followed by a diploma in travel and tourism, and culminating with an MBA from Magnus School of Business in Chennai, you’ve built a strong educational foundation.
My experience working in HR at P&G for two years must have provided valuable insights into organizational dynamics and human resource management. Your passion for entrepreneurship and keen observation skills are undoubtedly assets in your consultancy role.
It’s commendable that we consultancy adopts a hands-on approach, focusing on execution rather than just planning. Offering services like branding, HR, marketing, and business expansion for both startups and established companies shows your versatility and commitment to client success. Our human-centric approach is likely a significant differentiator in the consultancy space.
How did you come to your current role/position?
I was drawn to entrepreneurship because of my passion for innovation and my love for connecting with people. As a keen observer, I thrive on learning new things and adapting to change. Over time, these qualities led me to take on leadership roles, eventually becoming the CEO and director of Yakshore. In this position, I’m able to combine my entrepreneurial spirit with my desire to make a positive impact by providing valuable services to our clients.”
Who has influenced you the most in life?
The most influential characters in my life have been my family members. My strength has always come from the unwavering support and inspiration they’ve provided. My mother has been a pillar of strength, always there to offer help and guidance since my childhood. My father has been my greatest supporter, encouraging me to pursue my dreams and overcome challenges. Lastly, my wife has been a constant source of support and mental satisfaction, standing by my side through thick and thin. Their input and wisdom, not solely based on education or experiences, hold immense weight in my life.
The biggest challenges you have faced in your life
One of the biggest challenges I’ve faced in my professional life has been reaching out to clients. Building connections and establishing trust can be a complex process. However, the most significant challenge came with the arrival of the COVID-19 pandemic, which had a profound impact on the Indian economy. Navigating through these uncertain times required resilience, adaptability, and innovative thinking to sustain and grow our business despite the adversities.
What lessons you have learned from your professional career?
Throughout my entrepreneurial journey, I’ve learned some crucial lessons that have shaped my approach to business. Firstly, it’s essential to focus solely on the profession when discussing entrepreneurship. Our role is not just to consult but to help our clients achieve their dreams.
Secondly, originality is key. Instead of copying others, we should strive to be unique in our products and services, offering something distinct that resonates with our clients.
Lastly, treating your company with love and care, as you would a baby, is vital for its growth and success. Nurturing and investing in your business with passion and dedication can lead to long-term success and fulfillment.
What do you see as the biggest challenge for brands in the digital space?
One of the biggest challenges I’ve faced in my professional life has been reaching out to clients. Building connections and establishing trust can be a complex process. However, the most significant challenge came with the arrival of the COVID-19 pandemic, which had a profound impact on the Indian economy. Navigating through these uncertain times required resilience, adaptability, and innovative thinking to sustain and grow our business despite the adversities.
How your services or solution can help to resolve the pain points of your customers?
Our services are designed with our client’s dreams and aspirations in mind. We are committed to promoting entrepreneurship and fostering ethical business practices. It brings us great satisfaction to support our clients on their journey to success. Additionally, we prioritize creating efficient systems to provide relief and ease any challenges our clients may face, ensuring a seamless and rewarding experience for them.
What do you do in your free time?
In my free time, I enjoy reading books to expand my knowledge and perspective. I also like to network with others to connect and learn from different experiences. Traveling is another passion of mine, allowing me to explore new places and cultures while refreshing myself mentally and physically.
Do you have any advice for those who want to be an entrepreneur/chief officer?
Don’t be swayed by negativity; maintain an optimistic and resilient mindset. Approach challenges with wit and humor, embracing the ups and downs of entrepreneurial life. Above all, never compromise on the quality of your products and services. Your commitment to excellence will set you apart and drive long-term success.
